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7 Easy Steps to Conducting Your Marketing Research Plan!

Marketing research is a process used by businesses to collect, analyze, and interpret information used to make sound business decisions and successfully manage the business. In other words, it links the consumer to the marketer by providing information that can … Continue reading

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What Is Market Research? – A Brief Insight With Marketing Objectives and More!

Marketing is the most important aspect of any business. Only an effective marketing plan or strategy will help to take your business to new heights. To make sure you have the right strategy or plan in place, business owners must … Continue reading

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Market Research: Common Business Issues and Their Respective Research Methods

Sizing a Market – This type of market research is designed to create an estimate of the market size (measured by units or dollar volume) that a new product is expected to garner in the marketplace. In general this is … Continue reading

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